Don't ever point out that in fact it wasn't the 'economy' (in the sense of the government's finances) that had 'crashed'. It was the bankers' who wouldn't or couldn't lend money any more. Never point out that the UK is a currency-issuing economy. Never point out that the government has been issuing billions of what they call 'quantitative easing' which has the net effect of making the super-rich richer by increasing the value of their assets.
Don't make a big deal out of 'inequality'. Instead, cite the misleading statistics on the inequality of pay. These ignore the inequality of wealth which factors in 'assets' e.g. property.
Never mention trade unions. It has been shown that a unionised workforce is able to squeeze a little bit more wages out of the system, alongside better work safety, guaranteed breaks, improvements of working conditions. Never ever mention this. Let interviewers talk about 'union barons' and smile weakly.
Never mention 'nationalisation'. Give that up. All of it. Right away. If power firms, railway companies, water companies, the postal service or any other part of the economy is doing a rubbish job and ripping off people, on no account suggest that nationalisation might be a possible solution. Keep talking about 'responsible business' or some cack about 'a new kind of capitalist'.
The amount of national debt in proportion to the GDP is worrying some economists. You can mention this but if anyone says that you talking about this is 'damaging confidence', clam up and smile weakly. The amount of private debt created by the Tories in order to make up for weak demand is getting to a point where some in the financial community are getting a teensy bit worried that the old domino effect could strike again: a bank in some part of the world system might shut its doors and then another and another and we're back in 2008. The fact that this is finance capitalism being finance capitalism must never be mentioned by you. You must keep up the pretence that this is some kind of present difficulty in what is really a perfect system. Talk about 'regulation' and 'responsible banking' as if that could or would solve anything.
If the whole financial system collapses, blame Russia, China, Iran and Jeremy Corbyn.
2. Foreign policy. You are just allowed to say that perhaps the Iraq War was not ideal (don't mention the millions of deaths, rise and rise of terrorist groups) but there are no other wars that you can say were wrong. You should talk as if 'Britain' (never say 'UK') has to 'help sort out' anything going on anywhere so long as the US thinks it's right to do so. Clearly, Iran needs to be 'sorted out' next, so say so. Never question the right of 'Britain' to do so. When the media machine gets going explaining why some country (any country) is the greatest threat the world has ever known, agree with this. Smile weakly. Point out that this is 'patriotic'. Talk about something called 'Britain's standing in the world' as if you're talking about Queen Victoria being crowned Empress of India. Talking of Queens, always say the Queen is wonderful. And so is the Royal Family. Nick Boris Johnson's phrase 'beyond reproach'. Mention that your mother loves Prince William.
3. The Election defeat. Make absolutely clear that there was only one cause for this: Corbyn. Never admit that any move over Brexit that he put forward came as a result of something your group pushed him into. On no account let anyone make comparisons of the popular vote: Brown (less than Corbyn), Miliband (less than Corbyn). Never make the point that the Labour Party hasn't actually disappeared and that 10 million people voted for a Corbyn-led Labour Party this time and 12 million last time.
Keep saying the manifesto was a mistake. Don't go into details. Begin sentences with, 'I just think that...'
43 out of the 59 constituencies that went from Labour to Tory were in Leave seats. On no account mention this. Don't mention the fact that probably, once Johnson came back with a deal, the game was up for Labour.
What you have to keep saying is 'we're listening to people's concerns'. Be very clear that this isn't anything to do with poverty caused deliberately by the Tories. That's much too confrontational. 'Listening to people's concerns' means you visiting somewhere for the TV and letting people on camera or on the radio ramble on at you for hours about how they aren't racist but the trouble is that immigrants have cut their wages, getting council houses, putting pressure on the national health and talking loudly on buses. On no account point out that poverty, housing shortage and an under-funded NHS were created by the Tory government through austerity as a deliberate part of cutting the role of the state and them (not immigrants) trying to create a cheaper labour force. You must never ever say this.
4. Antisemitism. You will be asked about 'antisemitism in the Labour Party'. This is good. You will not be asked about 'antisemitism in society', or 'antisemitism in the Tory Party', so you must not mention these either. There is only 'antisemitism in the Labour Party'. Concede everything. On no account question whether any report or account was in any way exaggerated, distorted. You must not mention the fact that when Johnson was elected as leader of the Tory Party, every journalist in every newspaper knew that he had been editor of the Spectator and had edited 'Taki' who regularly poured out antisemitic jibes in his column for Johnson or on his own blog or other publications. Don't mention that not a single one of these journalists mentioned this. Don't say that you are in any way concerned by Rees-Mogg and his antisemitic jibes about 'illuminati' and Soros, his retweeting of a tweet from the Alternativ für Deutschland or that he has hung out with far right groups. Don't on any account mention the links between the Tory MEPs and far-right groups in Europe. Don't mention that Boris and Orban (antisemite) appear to get along very nicely. On no account dig up anything on the way that Dominic Cummings talks about Goldman Sachs - it's almost identical to the way antisemites used to talk about Rothschild. Just keep saying sorry for 'antisemitism in the Labour Party' as if it's the first, last and only presence of antisemitism in the UK today. Always refer to 'the Jewish community' as if it is one monolithic entity all thinking and living in more or less the same way, even though it's a teeny bit antisemitic to say so. It's the kind of antisemitism that no one notices so it doesn't matter.
5. Israel. Remember Ed Miliband - he suggested that one way to get the 'Peace Process' going again was for the UK to recognise a Palestinian state before negations. He was immediately vilified, Maureen Lipman left the Labour Party and, apparently, thousands of Jews followed her. Miliband was, according to the Jewish Chronicle 'toxic'. On no account repeat Ed's proposal. Talk about the 'peace process' as if it's a real thing. You can frown in a caring sort of a way about the West Bank and Gaza but on no account propose anything concrete or useful. Accept that all problems in Israel, the West Bank, and Gaza are caused by Palestinians.
6. Brexit. You're stuffed. There will either be a very hard Brexit or a very very hard no-deal Brexit. Remember, no one understands trade deals, nor do you. Keep saying phrases like 'the very best for Britain'. It doesn't mean anything because something can be, say, the very best for bankers and it's absolutely no good for working people. The advantage of keeping going on about 'Britain' is that it feeds into people's sense of entitlement and special status as Brits in the world.
7. Education. Don't disagree with the academy and free schools programme. Don't make a fuss about unaccountable academy management siphoning off millions. On no account oppose grammar schools. These offer the illusion that they are good for the poor because a tiny percentage of poor people go to them. Never describe the schools that are not grammar schools as 'Sec Mods'. Keep calling them High Schools and do the 'progressive' bit by saying that there are teachers in High Schools who are doing a fantastic job. This has the advantage of being both patronising and unnecessary and completely misses the point that the people you will call the 'disadvantaged' are disadvantaged by grammar schools.
8 Social mobility. This is going to be one of your big ones. Keep going on about social mobility. On no account mention the fact that there are 3 key motors that prevent social mobility: inherited wealth, private education and inherited wealth. To mention these is class war. Don't do it. In fact, social mobility also accepts the idea that there must be and will always have to be the very poor, not quite so poor, the fairly poor, the not poor, the quite well off, the very well off and the eyewatering obscenely super-rich. All we can hope for, you point out, is that a few people might move up from one of these layers to another. On no account mention that someone must move down for someone else to move up - assuming the numbers stay the same. In other words, social mobility means society immobility. No change. Keep going on about social mobility as if it's a really progressive alternative radical idea. Mention the fact that your grandfather was poor, you are not and it's all down to 'social mobility'. Never mention the role of the expansion of the economy over the last 100 years as a factor.
9. Immigration. The best plan here is to agree with everything that the Tories do. They will probably fill the airwaves with anti-immigrant rhetoric mixed with how wonderful certain individual migrants have been. Just copy this. They will say that they're going to follow the Australian system, so you should either agree or find another country - Canada or New Zealand (somewhere with a largely white government and English-speaking) - and say that we could follow what they do. The election has shown that not challenging anti-immigrant rhetoric leads many people to think that immigrants have caused their poverty which then in turn leads them to vote for the very people who have made them poor. You must not make this point.
10. Housing. The last Labour Governments could have created a fantastic legacy of social housing. Gordon Brown muttered as much himself as he was leaving office. You could try to say one or two things about social housing but it generally reeks of 'old socialism', so avoid it. In order to sound modern and forward looking, you need to say things like 'we're looking into exciting forms of shared partnerships' or 'we're talking with business about how to get more affordable homes on to the market'. The great thing about the word 'affordable' is that it sounds like anyone and everyone can 'afford' the housing that's 'affordable'. They can't. It's complete nonsense but you must go on using the word anyway.
PS That's all for now. Come back to me for more in a few days time.