"Lessons in Scapegoating"
1. Identify a group of people as the 'other'. Do this by remarking on aspects of their life you can say are 'different' even though you or your family have those aspects too. Useful 'differences' may be such things as what language people speak, clothes they wear or how people stand in the street. Sporting allegiance is useful too. Don't worry about contradictions e.g. that your partner speaks another language, or that you stand about in the street too.
2. These 'other' people must be identified as causing a lowering of people's standards of living. It is vital that the core people with real power in the country are not identified as lowering people's standards of living.
3. Indicate that these 'other' people can be and will be 'removed' in some way or another. Never indicate how they will be removed as past records on this matter are sensitive. When anyone says to you, Are you going to remove these 'other' people, deny it immediately. It doesn't matter either way - the point has been made. People will vote for you because they believe that you will 'get rid' of these 'other' people.
4. Never fill in any detail about how 'removal' of these 'other' people would affect the standard of living of those remaining. Just make vague mentions of 'work permits'. This gives the impression that 'other' people can be reduced to being a 'work permit' and that they can be cut off from partners, parents and children. They can just be hired and then 'sent back'.
5. It's vital to link such things as 'crime' to these 'other people' as if crime was invented by them. Any criminal activity on the part of people in your party or the 'people' (i.e. the not-other people) should be overlooked.
6. It's vital to suggest that the 'people' own the country and that it's been taken away from them by the 'other people'. The fact that the country is owned by a tiny, tiny group of extremely wealthy people should not be mentioned. In fact, the fact that this has always been the case should not be mentioned either. It's vital to keep the idea going that ordinary people 'own' the country and it's been 'taken away' from them by 'other' people who are not the tiny group of extremely wealthy people.